With any video script, your goal is to be concise. Learn more about A-Roll and B-Roll: A Roll and B Roll Explained Script writing time! What’s the right structure? You want your audience to experience your story, not just hear it and that’s achieved by infusing the right visuals with strong storytelling. A-Roll is the footage of the person narrating the story and B-Rolls are supplemental visuals for providing more context, filling in the gaps or just transitions. While there are endless ways to implement this creatively in your video (some which we will talk about later), try to compile all powerful, *story relevant* visual anchors right in the script planning phase. Obviously, this one key visual anchor will help set the stage for whatever our message is. We are not talking about random stock footage here but unique visuals from your product demonstration, relevant industry news, or whatever anything else.Įxample: Let’s say we’re talking about a recent investment round and one of the visuals we can use is short video footage of an investor talking about the potential he saw in our company. We’ll actually start with visuals for one reason -> it’s typically harder to source. Choosing the right visuals: A-Rolls and B-Rolls □ □ Remember: content has to be optimized for short attention spans, even if it’s a long format otherwise, people will drop out. This makes your story multi-dimensional and unpredictable, – constantly creating hooks and releasing tension in the viewer. Some creators even went as far as to switch 20 different clips of B-Roll in the first 60 seconds, and throughout the video. Frequent changes of visual footage throughout the entire video. That’s not just because 55% of human communication is non-verbal, but also because of our short attention spans.īy analyzing top-performing YouTube videos across industries - from gamers, vloggers, entrepreneurs, product reviews, and more - we noticed one common trend: It isn’t enough to only write a script for voiceover - there must be a planned action on screen for every line of text. To keep viewers engaged, these two have to be in perfect sync and follow a certain set of unwritten rules. Visual footage - A-Roll and B-Roll, have to be in sync with the story.Script writing 101: Synchrony of verbal and visual communication □Ĭrafting the perfect video script requires: Don’t skip this because it helps you to accurately & creatively deliver your message and helps you structure your script and properly timing the CTA.
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